Top Chef continues to dominate the foodie world, and the Chronicle Books is there to share in the glory, so says Publishers Weekly magazine.
Chronicle won Top Chef: The Cookbook in a “competitive auction” and published the book in March 2008. It has 150,000 copies in print, and publishing director Mikyla Bruder says “it has backlisted very nicely.” The main focus of Chronicle’s marketing campaign was advertising on edgy, popular sites like Eater, Eater Los Angeles, Eater San Francisco and Grub Street. Print ads ran inFood & Wine (which is a partner of the show) and the New Yorker’s annual food issue. The publisher organized Q&As and signings for contestants (er, “cheftestants”) at Barnes & Noble stores, and promoted the book and events heavily on Bravotv.com and on air throughout the fourth and fifth seasons. The book was also featured in episodes in both of those seasons, which Peter Perez, Chronicle’s senior marketing manager of food and drink, said “led to major sales spikes.” Chronicle has updated the book twice, each time adding a recipe from the new season
Don't you love it that people are reading books again?
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