Monday, April 21, 2008

The NEW MEDIA TASTEMAKERS SUMMIT arrives on May 2nd


THE NEW MEDIA TASTEMAKERS SUMMIT for May 2nd

A first-of-its-kind gathering of 300 of the most important Digital Media, Traditional Media, Online Video and Web producers, platforms and startups specifically focused on the lucrative & highly influential Lifestyle categories of: FOOD & WINE, FASHION & DESIGN, AND REGIONAL/CITY SITES

More information is at www.NewMediaTasteMakers.com

Participating speakers include:





TasteTV Events include:

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Thursday, April 10, 2008

Buying Mini-Vineyards



The Wall Street Journal talks about what could be a great compromise between being a winemaker, a tourist, and going to Crushpad: Mini-Vineyards

Mr. Abihaggle isn't overseeing the construction of a luxury polo estate; he's the project manager of the 2,000-acre Santa María de los Andes, a development that sells parcels of small, ready-made vineyards.

While an acre of good vineyard land in California's Napa Valley can go for $50,000 to $300,000, an acre of Mendoza land runs from $4,000 to $16,000, says Juan Carlos Pina, manager of the Bodegas de Argentina, a winery trade group.

Buyers are unlikely to make money simply by growing grapes and trying to sell them to winemakers, says David English, an American real-estate scout whose Mendoza-based company, English & Associates, has placed clients in the Los Amigos, Armani and Vines of Mendoza projects. "Being a grape farmer is not a moneymaking proposition. People make money by making wine and selling it overseas," says Mr. English. "People purchase at these projects because they want a turnkey solution and don't want to make a lot of decisions. And they pay a premium for it."


TasteTV Events include:

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Wednesday, April 09, 2008

IHT Article: Selling Vodka with a Feminine Twist



This is an excellent article on how a country FULL of vodka, where EVERYONE drinks vodka is trying to position new types of VODKA with VODKA DRINKERS.

A marketers nightmare, perhaps?

MOSCOW: The vodka ads tiling the walls of the Moscow metro station's escalators abound with hypermasculine imagery. One poster for the Olymp brand in the central Tverskaya metro station shows a boxer with Cro-Magnon features wearing armor and chain mail, and carries the slogan: "The time for the strong has come."

Recently, a new billboard has appeared here, displaying a lavender-tinged bottle with a distinctive feminine shape, adorned in a white skirt billowing upward, à la Marilyn Monroe, to reveal the label, Damskaya.

"Between us girls," is the catchphrase for this vodka intended for women.

As the economy continues its skyward race, marketers are taking note of Russian women and the discretionary income they represent. Scores of seemingly unisex products, from cigarettes to juice, breakfast cereals and even mobile phone plans have adopted a feminine flare. A fleet of pink taxis with female drivers spares the women here the callous flirtation of male cabbies.

And now there is vodka for women.


TasteTV Events include:

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