Friday, July 11, 2008

McDonald's Cracks an Egg for Advertising

Fast food giant McDonald's and ad firm Leo Burnett have cracked a giant egg for an outdoor billboard that is designed to get your attention...and make you very hungry.

Reports the Chicago Sun Times:

This ain't no ordinary egg. It happens to be 21 feet tall. It's also been ingeniously designed to crack open to promote McDonald's fresh eggs for breakfast. The billboard includes a timer that starts the cracking-open process around 6 a.m. each day. The egg closes up by around 10:30 a.m. The egg-travangza in Wrigleyville also will do its thing for each Chicago Cubs home game through at least mid-August.
McDonald's also has a giant coffee mug in New York's Times Square. Apparently coffee and eggs are still big breakfast items somewhere...

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