Thursday, May 15, 2008

New York's Most Powerful Weekly Food Critic - Amanda Hesser

Amanda Hesser, food critic at the New York Times, has been a hot new talent for several years, and now she's got plans to truly embrace new media and become, you guessed it, a new media tastemakers. At least, that's what we're hearing from an article in New York Magazine, who initially seemed to be a bit skeptical, but eventually published a "part 2" to the following:

Amanda Hesser is putting the best face on her buyout from the New York Times, spinning the event, 1998-style, as a bold new leap into the electronic frontier, in the form of a digital-life aggregator. (A digital-life aggregator is an application that gathers all the content you produce — photos, blog posts, YouTube videos, etc. — and puts it all on one Web page.) The only problems are that (a) her background and reputation is based entirely on food and cookery, and this project is, by her own admission, unrelated to either; and that (b) there are already a number of digital-life aggregators out there, and they’re not exactly taking America by storm. We would still feel bad for Amanda Hesser even if she were going to move to a beach house on Martinique — no one likes to lose a job at the Times — but this new-media venture has a grimness to it we wouldn’t wish on Judith Miller
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